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EXECUTIVE SUMMARY    |    LOCATION HIGHLIGHTS    |    FINANCIAL ANALYSIS    |    MARKET SURVEY             21

          SOUTH CAROLINA

          GROWTH INDICATORS





          EMPLOYMENT GROWTH

          1. Myrtle Beach, 4 percent

          2. North Augusta-Aiken, 3.5 percent

          3. Florence, 2.4 percent




          RETAIL TRADE GROWTH

          1. Myrtle Beach, 3.2 percent

          2. Charleston, 2.7 percent

          3. Spartanburg, 2 percent




          UNEMPLOYMENT RATE DECLINE

          1. Myrtle Beach, -0.9 percent

          2. Spartanburg, -0.8 percent

          3. Rock Hill, -0.8 percent




          RESIDENTIAL BUILDING PERMIT GROWTH

          1. Greenville, 57.7 percent

          2. Myrtle Beach, 43.8 percent

          3. Charleston, 43.4 percent




          Source: USC Darla Moore School of Business

          Comparing October 2013 with October 2014
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